If you’re a sales professional, whether it’s car sales, real estate sales or vacuum sales, your goal is to get your message out to as many people as possible. Marketing in Orange County area, or any other area across the country, can be different for sales professionals than for traditional business owners. While you likely work for a company, your marketing efforts are going to be left up to you and you alone. That is, you are your own brand. If you’re a real estate agent, you work for a broker, but your individual efforts are what gets business. Here are some tips on how to market yourself and get higher commissions than your peers:
Social media: This is not just a trend that’s going to disappear in a few years; it’s here to stay. This is one of the best ways to engage with your target audience and educate them on why you’re the best person to provide them with the services they’re looking for.
Networking: In-person networking is a valuable resource; the problem is that many sales professionals overlook this as a waste of time. While it can take more time to build relationships, it is an invaluable way to get more business over the long term.
Don’t use hard-sell tactics: High pressure sales tactics are no longer acceptable (if they ever were at all). People don’t like to be told they want or need a product. Your job is to be there when they decide they do.
Build relationships: The biggest way to grow your sales business is to build your relationships with customers, peers, other business owners and like-minded individuals.
Marketing in Orange County and other areas across the country can be your best friend when it comes to growing your business. When you partner with a professional agency, they can help devise a strategy that works for you.