Why You Need to Embrace SEO and Use it in All of Your Content

Search Engine Optimization (SEO) has become an essential part of marketing campaigns. It is a must-have for businesses that are trying to make it in a digital world. However, few people really know what it is and how to use it effectively. Here at Design Extensions, we see ourselves as one of the leading options for those looking for an SEO company in St. Augustine, FL and the surrounding areas. Here are just a few things you need to know about SEO and how to effectively use it for your business:

Search Engine Optimization helps your business rank in search engine results on platforms like Google, Bing, and Yahoo among many others.

SEO comes from choosing keywords and phrases that you use throughout your content that addresses points you want to make and terms that relate to your business.

A company that offers dog boarding services would use keywords and phrases like dog boarding, dog care, local dog boarding, and similar phrases customers would search for.

There is a delicate balance involved. You want to use the keywords enough, so they show up in the search results, but not too much or your content will be labeled as spam.

Remember to include local words and phrases to reach customers searching for goods and services within their local area. Local search results rank much higher on mobile searches, so be sure to include plenty of geo-centric words.

It is often best to get some professional help and guidance at the start to ensure you are getting the best exposure possible as you learn the ropes yourself.

To learn more about finding an SEO company in St. Augustine that can help your business grow and succeed in the digital market, give us a call today here at Design Extensions and let us help!

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Should You Ask Questions of Your Website Designer?

Anyone who has ever run a business can tell you that investing in a new website can be time-consuming and quite expensive, especially if you try to do it yourself. However, many people who hire a professional website design agency in New York City, like Be the Square feel like since they aren’t professionals they shouldn’t ask any questions of the designer working on their website. Is that true? Should you ask questions of your website designer? Read on below to find out and what questions you should ask.

Is All of Your Website Design Done In-House?

One of the first things you should ask your website design agency in New York City is if everything is done in-house. You want to know if their website designs are done in-house or if they send them to someone else to have them done. It’s always best to get to know the person behind your website design if it’s at all possible.

How Big is Your Team?

This question can go either way with the answer, according to what you are most comfortable with. Some business owners who are employing a website design agency find that they want a large design team working on their website design. Other people prefer for the website design team to be small and cozy. The option is up to you, but you do need to ask the question to find out, wouldn’t you think?

These are just a few of the questions that you might want to ask your website team. For more information, contact the professionals at Be the Square for all of your website design agency in New York City questions and needs. They can also ask any questions you might have when it comes to their many products and services.

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What are Staffing Services – and Why Might You Need Them?

Are you looking to expand your company, create more jobs and fill those positions, but aren’t sure where to begin? You may want to consult a company that offers business consultation and marketing services, as well as a lesser-known and incredibly valuable resource for growing businesses – staffing services.

What is a Staffing Agency?

A staffing agency or staffing service is a third-party employment service that helps match open positions to qualified candidates. Sometimes, these services are simply used as a tool for businesses to find the right employees, while at other times they actually provide not only employment opportunities but pay, benefits and more. Staffing services can help your business find the best possible employees for every type of position.

How Hiring Works

There are typically three different hiring situations through which staffing services will fill positions. These include:

  • Temporary – When employees are hired on a temporary basis through a hiring agency, they typically know the beginning and end date of their employment upfront. These positions do not usually have long training periods, and pay, benefits and other aspects of compensation are usually handled through the staffing service.

  • Temporary-to-permanent – A lot of the people who hire into a new job through hiring agencies on a temporary basis do so with the hope that their position will become a permanent one. Also referred to as temporary-to-hire, these positions are usually filled by staffing services but may lead to permanent employment should the company be satisfied with the employees’ work and have enough resources.

  • Permanent – In permanent position fills – also known as direct hires – a company will work with a staffing agency in order to find qualified candidates, then will offer the position and its benefits to the chosen employee. After this, the employee will be a permanent part of the company’s team, and will usually not be involved with the staffing agency any further.

The type of position fill used for a particular opening will depend on the needs of the employer, as well as their agreement with the staffing agency. Be sure to ask about these things upfront, when working with or hiring on through any third-party employer!

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A Professional Web Site Benefits Your Business

A website that has been designed by the professionals is very beneficial to businesses. Of course, it is not necessary if you are not concerned with standing out in regards to your competition. How absurd is that sound? Every business wants to be able to stand out when it comes to providing a user-friendly and positive web experience for their customers. Not only that, businesses need to be able to attract new customers by promoting a positive message that is effectively communicated with expert web design solutions. Websites are constantly compared so that customers can find the sites that best suit their needs. You can ensure that is your site when you use services for website design in Reading PA offered by the professionals.

The Right Website Design Challenges Your Competition

When it comes to competing in an online setting it takes a professionally designed website to truly capture the attention of consumers. It’s important that your business does more than just keep up with your competition. Expert web designers simply add to your website design so that you remain one step ahead of your competition. Using the services provided by the experts allows you to be more established when it comes to maintaining an online presence so that you’re able to remain at the top of your market.

Your Business Needs to Be Able to Generate More Revenue

Website design experts can professionally design a site for you that will attract and generate more traffic. When you employ professional website designs you’re actually maximizing your potential when it comes to attracting more customers. Of course, more customers mean more revenue is generated, as well. You can count on expert web designers to provide you with effective designs that are even shared via word-of-mouth. The goal is to create a website that has such an effect on people that they share it with their friends, coworkers and family. This calls for intuitive site navigation and great design that leads to a wonderful experience for end-users.

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Common Social Media Marketing Tips That Work

When it comes to social media in Nairobi, it can be effective for helping you to market your business or website. However, you want to ensure that your marketing efforts are effective. There are several tips you can quickly employ to ensure that you are getting the most exposure for your time.

Interact With Your Followers

You can use social media to bring a personal element to your website or business. This does not mean that you have to respond to every comment, but it is a good idea to respond to at least a few each day. When your followers see that you value their questions and thoughts, they will think more highly of your brand.

Add Visuals to Your Links

Instead of just sharing a link, add something visual to it so that it stands out among the other posts on social media. Make sure that the image or other visual content is relevant to the link. For example, if you are writing about new gadgets for cats, a photo of a cat is appropriate.

Share Properly

You want to make sure that you are giving people new content without overwhelming them. The general recommendation is to share one to two things most days of the week. This keeps people interested in your brand and it keeps you fresh in their head.

Share Multiple Content Types

Everyone has a preference in terms of the content they enjoy engaging with the most. Some people prefer text, some infographics and others like videos. Share a variety of content types so that you are able to easily appeal to all of your followers.

Utilize Social Media Statistics

There are a number of statistics associated with your social media accounts that you should be taking advantage of. These numbers can help you to determine if your current efforts are effective and they show you where change is needed. One solid option is using link shorteners. These not only make your posts look neater, but they also allow you to track the overall success of the posted link.

Use Hashtags Properly

Hashtags are important for essentially categorizing your posts on several social media websites. When you use hashtags properly, it makes it easier for people to find your posts when they are looking for similar content.

You can see that using social media in Nairobi for marketing purposes is certainly a good idea. Now that you have some basic information, you will find it much easier to ensure that your marketing efforts are successful.

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Companies that Offer Expert SEO Services Can Put Your Business on the Right Track

If you have a website for your business (and if you don’t, you should!), you know how important it is as a marketing tool. Most people today prefer to research a business online before contacting them in person. For your website to be effective, you need a company that , or search engine optimization services. SEO is important, for it involves using certain keywords within your website’s texts, which in turn makes your site more likely to pop up in a search result when a potential customer is searching for your product or service.

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Selecting The Best Magento Web Designers

Hiring professional Magento web designers for an ecommerce website is a big decision. The cost of designing a top quality, user-friendly and SEO-friendly site is something that may initially seem like an unnecessary expense, but it will bring in more customers. It can ensure higher rankings on search engines and make expanding the site much easier as the online business grows.

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Invaluable Drupal Development Services You Should Consider

If you are not familiar with the web development platform Drupal you really do owe it to yourself become familiar. This is a free, open-source platform providing a great match for any business, blogger, or ecommerce site. It is possible, with very little technical experience, to use this platform to develop highly engaging, dynamic and cutting edge website. Drupal development services allow you to maximize the potential to create unique and original websites using this platform.

As with any open source web development platform there can be steep learning curve for those trying to do it on their own. Hiring a company offering Drupal development services allows you to pinpoint specific elements of web design or features you want to include and to create just the website you want.

Drupal Module Development

With many modules already in place in the Drupal open source offerings you may be able to simply incorporate an existing module to address the needs of the website. However, with new companies and products, or with new ideas and ways to interact with people online, using Drupal development services to create a new unique module may be the best idea.

The benefit to using a module development team includes the ability to give back to the Drupal community. This module can be made available for others to use and customize to their needs as well.

Theme Development

Another aspect of Drupal development services well worth considering for your website is the development of a consistent theme. This is particularly important for an ecommerce site where you want to create an easy to navigate, visually appealing, and interesting website.

Themes are also available through Drupal as part of the open source material. But, just like modules, the existing themes may not be a good match for your specific website needs. Creating custom themes or modifying existing Drupal themes are both important considerations for Drupal development services.

Themes and modules through Drupal development services can provide your website a unique, different and original look. The cost of these services will vary based on the amount of customization or unique material you need created to develop the features and design required.

Selecting Drupal development services based on what they offer, their experience, and their expertise with the Drupal platform is essential. You can find top companies offering these services online to provide outstanding customer support, design options and experience with the platform to get your website up and running.

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