When it comes to promoting your business today, there are few more effective ways than your website. Of course, you probably know this on the surface. However, have you really stopped to think just how powerful your website is? The average first-time visitor to a website will decide in the first two seconds whether to invest any more time in what you have to say. Two seconds. That is all that you must convert a casual visitor into a serious prospect. Therefore, you need a responsive web design built into your site. Here are two reasons why this is true.
Mobile Devices Rule the Day
While it is true that most people today conduct much of their research on the Internet, it is also true that the devices they use have dramatically shifted in favor of mobile devices. No longer do people just use the Internet when they are on a personal computer. Smartphones and tablets are used just as much, if not more. You need to make sure your site looks great on a smaller screen. If it doesn’t, then visitors will just exit as quickly as they can.
Make Use of Modern Features
Different devices have various capabilities built into them. By using responsive web design, your site can pick up on this and incorporate special features when applicable. This includes taking advantage of the touchscreen available on most mobile devices today.
These two reasons alone illustrate the importance of responsive web design. This point is critical. When people visit your site, you need to be able to capture their attention quickly. You need to be able to convert a sale, no matter what device your site is pulled up on. If you can do that, then your revenue will increase accordingly. It is as simple as that.