Every company worth its salt is talking about multi-channel digital marketing – to the extent that you may start to feel that you’re being left behind if you aren’t familiar with all the various terms and strategies. The truth is that most businesses are still figuring out the best way to use digital marketing, and many are spending a lot of money but don’t know how to measure the return on their investment. If they were able to accurately assess their efforts, they might find that the returns weren’t very promising at all.
