What is Digital Rights Management?

Digital rights management is an approach to copyright protection for digital media. With DRM organizations can apply full CASB data protection controls over the data that is being shared offline. Any sensitive content being downloaded will be encrypted, and only authorized users with the decryption clients will be able to decrypt the data, allowing secure offline collaboration.

DRM prevents unauthorized redistribution of digital media and keeps customers from illegally copying the content they have purchased. These products were developed after the widespread and rapid onset of online piracy of commercially marketed material.

Digital content is typically protected by copyright laws, but it can be very difficult to actually police this and keep people from copying the content. This technology makes it much more difficult or even impossible for people to steal content.

How DRM Works

DRM is usually implemented by embedding code that prevents users from copying the materials. It can also specify a particular time period during which users can access the content and limit the number of devices on which the content can be installed.

Publishers, authors and other content creators generally use an application to encrypt content, data, e-books, software, media or other copyrighted materials. They use tools to limit or restrict what users are able to do with their materials.

Digital rights management enables organizations to:

  • Restrict or prevent users from editing or saving content
  • Prevent or restrict users from sharing or forwarding content
  • Restrict or prevent users from preventing content. Often, it will include a code that prevents documents or artwork from being printed multiple times.
  • Forbid users from creating screenshots of content
  • Set an expiration date on media, after which users won’t be able to access it, or limit the number of times a user opens or prints a PDF
  • Lock access to certain IP addresses, locations or devices
  • Watermark artwork and documents

DRM Benefits

  • Encrypt sensitive data and build a security wrapper around it while it gets downloaded from the cloud
  • Full control and visibility over sensitive data hosted in the cloud, or in motion
  • Revoke user access rights on-the-fly to access sensitive data

DRM Use Cases

Digital rights management has a number of use cases. For example, companies can use it to block sensitive emails from being forwarded. Movie studios can include the software on its DVDs to prevent users from making more than two copies, thereby preventing widespread online piracy. E-book servers can restrict access to or copying of content based on constraints set by copyright holders.

Some customers see these techniques as too restrictive, but this technology was created to solve the real problem of consumers making copies of copyrighted materials. The technology enables publishers or authors to control what users can do with their content and prevent them from accessing or using certain assets. It is playing a huge role in data security today.

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4 Benefits of HVAC Management Software

Companies strive towards ways of generating more using less. Increased efficiency is the ultimate goal for HVAC companies. Software solutions drive organizations to increase productivity and uncover ways to optimize efficiency.

Scheduling

A mobile workforce makes scheduling capabilities a must. All in one solution streamlines HVAC businesses and fills in otherwise missed gaps in productivity. In a single entry, scheduling reoccurring jobs and creating a series of tasks is possible. Automatically updated calendars reduce mistakes and increase efficiency in scheduling.

Mobility

Mobile business requires attention that HVAC management software provides. Every industry is going mobile, but in the HVAC field, mobility creates customer engagement and optimal communication. Smartphones and work tablets help make tasks mobile, such as invoicing, appointments, signing off on reports, and sending notifications.

Improving Sales

People tend to trust technicians more than salespeople. Utilizing software options, it becomes a two in one deal. The ability to offer instant quotes while in the field works on a single strategy that improves the sales process

Streamlining Inventory

Mobile service vans are easy to lose track of in terms of inventory. Software solutions help monitor parts by re-ordering stock. It also sends early warnings to managers. Technicians even have a hand in the inventory management process because everyone utilizes the same interface and software

Free Demo

At Enterprise Selling Solutions, we know how difficult it is to present products and pricing professionally. With 30 years of experience, we have helped thousands generate millions of dollars in profit. We offer free demos with an appointment.

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Three Essential Benefits of Using a Talented SEO Company in Buffalo

Search engine optimization has virtually become mandatory for companies today if they expect to remain in business. That’s because its the easiest way to reach massive amounts of targeted customers with a high degree of cost efficiency. With that in mind, the following are some other key advantages of using a Buffalo SEO company.

Expertise and Know-How

An established SEO Buffalo agency will have owners who spent their entire careers in SEO and digital marketing. Now these professionals are offering their expertise to help companies grow their businesses. These establishments also employ skilled SEO specialists who know how to make clients’ websites more search-engine ready and responsive across all digital platforms, including cell phones and tablets.

Less Expensive Than Hiring

When starting or building a business, it’s much more cost-effective to use a company that provides SEO Buffalo services than hire a full-time SEO specialist. That’s because the latter would command a high salary, medical benefits and life insurance. On the contrary, the SEO company can create SEO campaigns to better meet their clients’ budgets.

Much Higher Rankings

A talented SEO Buffalo company can help businesses attain significantly higher rankings in major search engines, such as Google and Bing. This enables companies to generate much more traffic, leads and revenue.

Some of the best Buffalo SEO agencies will provide wide varieties of services, including website and graphic design, printing, data and mailing lists, and even social media marketing. This allows clients to use the same companies for multiple services.

Marketing Tech is a highly experienced SEO company that provides many different marketing and printing services to help businesses build leads and sales, and anyone can reach the company at 716-332-4369 or www.marketingtechonline.com.

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