When it comes to social media in Nairobi, it can be effective for helping you to market your business or website. However, you want to ensure that your marketing efforts are effective. There are several tips you can quickly employ to ensure that you are getting the most exposure for your time.
Interact With Your Followers
You can use social media to bring a personal element to your website or business. This does not mean that you have to respond to every comment, but it is a good idea to respond to at least a few each day. When your followers see that you value their questions and thoughts, they will think more highly of your brand.
Add Visuals to Your Links
Instead of just sharing a link, add something visual to it so that it stands out among the other posts on social media. Make sure that the image or other visual content is relevant to the link. For example, if you are writing about new gadgets for cats, a photo of a cat is appropriate.
You want to make sure that you are giving people new content without overwhelming them. The general recommendation is to share one to two things most days of the week. This keeps people interested in your brand and it keeps you fresh in their head.
Share Multiple Content Types
Everyone has a preference in terms of the content they enjoy engaging with the most. Some people prefer text, some infographics and others like videos. Share a variety of content types so that you are able to easily appeal to all of your followers.
Utilize Social Media Statistics
There are a number of statistics associated with your social media accounts that you should be taking advantage of. These numbers can help you to determine if your current efforts are effective and they show you where change is needed. One solid option is using link shorteners. These not only make your posts look neater, but they also allow you to track the overall success of the posted link.
Use Hashtags Properly
Hashtags are important for essentially categorizing your posts on several social media websites. When you use hashtags properly, it makes it easier for people to find your posts when they are looking for similar content.
You can see that using social media in Nairobi for marketing purposes is certainly a good idea. Now that you have some basic information, you will find it much easier to ensure that your marketing efforts are successful.