Glaring errors in website design could be driving your customers away. Take a look at the following mistakes.
Your design isn’t responsive
These days, people spend a lot of time on mobile devices. They bank, surf for reviews, and shop, among other things. If your site isn’t mobile-friendly or responsive, then that’s going to make for a less-than-stellar reading or shopping experience. The result? Potential customers will jump ship before you even get a chance to show them what you’ve got on offer.
You have zero content
Minimal content on your site pages is another likely factor for the low traffic to your pages, Business says. Content is only too long when it doesn’t bring any value to your customer or audience. Increase valuable content on your site and you’ll see your traffic levels rise.
You’re misusing carousels
There are excellent ways to use a carousel on your site. If you’re doing it wrong, though, that could lead to banner blindness in your audience, which effectively compromises your visibility. Unless you know how to use them, don’t put those conversion killers on your homepage.
You have slow loading times
Measure the average speed of your page loading times. Pages that take seven seconds or longer often have high bounce rates. Speed up those loading times if you want to improve traffic to your site.
You have poor content
Grammar mistakes, spelling issues, and poor writing quality can doom your pages before you even have a chance to launch your products and services. Don’t be caught with those mistakes on your pages. Hire marketing specialists to take care of your content. With a team of experts to help you, you can update your pages with fresh content regularly. That’s one way to make sure your customers keep coming back for more.