The Importance of the About Us Page for Your Website

by | Nov 14, 2014 | Web Design

When you have visitors land on your website, or your social media profiles, the first thing they will see is your landing page. If they are interested in your services or products beyond that, chances are they will likely head to the “About Us” page to learn more about who you are and what you do.

There are a number of websites with all types of information featuring a number of different styles. If a web visitor makes the decision to look for the About Us page, they are likely on a mission to find out certain facts about your business and the “story” behind its development. If you have a website that only discusses the products or services that you offer, then you are selling yourself short. The fact is that people visiting your website will be interested in much more than just what you have for sale.

Of course, you should keep in mind that there are a number of different kinds of visitors, each looking for a specific type of information. One of the most basic pieces of information that they will be searching for is who you are, how you developed and where you currently stand. This is where the About Us page can be invaluable. Here you can answer the following questions:

•  Who you are?
•  Why visitors should choose you over your competitor?
•  What you do?
•  When you began?
•  How you do what you do?

When you are talking about who you are, consider including photos of you, as well as your key staff members, in addition to biographies for each person. Take this opportunity to highlight past work experience and the educational background of each person.

When making it clear why a visitor should choose you over your competition, you should provide details of “what is in it for them.” For example, how great are the services and products that you offer and how dedicated you are to an ongoing relationship where they are completely satisfied with your services or products prednisone 10mg.

Also, answer the question of what you do. This should include your business mission statement. When a visitor is able to see professional information regarding your business and the people behind it, visitors will have more confidence in making a purchase from your site. If you are interested in adding an About Us page to your website, consider talking with your talking with your Sacramento Web Designers for more tips and advice.

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