Internet marketing refers to using the internet for the promotion of your business. Internet marketing is also called as web-marketing, online marketing or ‘i’ or ‘e’ – Marketing. This i-marketing is used for the delivery of all types of media everywhere; be it a local or an international market.
The various models of internet marketing are:
E-Commerce (Electronic Commerce)
E-Commerce refers to all types of businesses conducted over the internet. There are two major forms of e-commerce, they are Business-to-Consumer (B2C) and Business-to-Business (B2B).
Lead Based Websites
These are organisations or groups of websites that target prospective clients from the internet and utilise the information or sell it to a third party.
This kind of internet marketing is a process where goods and services are promoted by many people on their websites and they receive a percentage of the sales if the goods are sold by them. The affiliates do not have any products or services of their own. The owner of the goods and services can decide as to how and to whom the products will be sold, the affiliates job is limited to the marketing for the company. This is done with the help of links and pages from the companies website. They also have banner codes with a tracker to ensure that the affiliate gets his credits for the sale.
Local Internet Marketing
The sole aim of local internet marketing is to create and cultivate online relationships with people in and around your physical location to be managed offline also.
Black Hat Marketing
This is a form of Search Engine Optimisation (SEO). This refers to the practise of making your websites search rankings to go up, by hook or by crook.